1:1 with Jackson Stakeman – solution engineering, giving customers what they need (not just what they want)

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Jackson Stakeman–Director of Solution Engineering at Sparq–joins us for this episode of The 1:1 Podcast.

We talk about what happens when you pass ‘peak developer,’ how to transition into solution engineering, and the fine art of giving customers what they actually need—not just what they ask for.

0:00 – Intro

1:12 – Passing “peak developer” (changes in our industry)

3:17 – Becoming a solution engineer

8:38 – The worst screenplay Jackson read as a script reader

10:42 – Entrepreneurial schemes (a.k.a. the vending machine story)

14:57 – From vending machines to solution engineering

21:58 – When giving customers what they want doesn’t solve their problem

24:59 – Tough sales calls

29:16 – Where creative solutions come from

34:02 – Tricking our brains

42:14 – Final thoughts